Video Marketing Statistics
Recent research shows that 84 percent of users are prone to buy a product or order a service after having watched a promo video. The reason is that videos are easy to watch and allow you to learn much about the brand within minutes or even seconds. Video content can be placed on numerous sources (blogs, social networks, etc.) and is conveniently consumable notwithstanding the device. Besides,the video format is engaging, entertaining, and highly versatile.
No wonder that 91% of marketing experts make videos the cornerstone of the advertising strategies. Indeed, video marketing allows you to achieve great results in terms of return on investments (ROI), and here what the latest official statistics say:
Get Brand Up is a specialized marketing agency which uses video content marketing at each stage of the sales funnel. Judging from our experience, it is one of the most high-yielding tools that allows us to convey complex messages while entertaining users and ensuring a strong call-to-action
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Video Production Services at Get Brand Up
Video content marketing comprises a vast number of techniques, which are selected depending on your industry and product type. Our video production team knows all ins and outs of all the latest marketing tools and is ready to draw up a tailor-made marketing strategy for your business notwithstanding its size.
Below are just a few of our video marketing initiatives.
Studio Productions
Our video studio offers cutting-edge filming equipment, and it is where the USA’s most renowned video gurus can be found. Whether you need a demo video, a product ad, or anything else, our team will make it from A to Z on our premises.
Explainers
These are information-intense clips that serve to describe your product and convince customers to purchase it. Animated, live-action, and other explainer videos are great at generating leads and securing new customers.
Video Testimonials
What else is more persuasive for users than first-hand stories of your loyal clients? Video reviews show that your product really works while informing potential customers on their main features and advantages.
Video Blogs
Blogs are one of the most preferred sources for consuming online content, and the so-called vlogs remain at the frontline due to their high degree of digestibility and entertaining power. At Get Brand Up, we will help you shoot 60-second videos for your blog with on-screen actors, engaging settings, and branded elements which ensure a higher conversion rate.
Video Marketing Strategy
Video marketing is not just about making some fun video and placing it on social media, hoping that it will work out. This is part of a more comprehensive and consistent promotion strategy which employs various tools and aims to achieve a long-term result.
A thorough video marketing strategy goes hand in hand with SEO marketing, and together they make your website more indexable in the long run and ensure better SERP rankings. In particular, the right tactics will yield the following:
Brand awareness: people will learn more about your brand
User activity: followers will share your video content with their family and friends
Brand trust: videos are clear and descriptive and inspire trust and loyalty
Organic traffic: quality videos coupled with SE-optimized content will make you stand out among the competitors
Mobile optimization: unlike many other types of content, videos can be conveniently watched on any device, which will boost your website’s presence on all the platforms
Conversion: being engaging and appealing, videos bring quality leads and increase conversion
Customer loyalty: just like new users watch your videos to discover your brand,existing customers will eagerly consume tutorials or new product reviews, thus remaining loyal to your company
Our digital marketing gurus will elaborate on a promotion strategy that ensures the achievement of all these goals.
Additional Video Marketing Services
Notwithstanding its power and potential, video advertising is only partially efficient if not combined with other promotion techniques. Get Brand Up’s marketers offer a full spectrum of video advertising tools, which also include search engine optimization, social media marketing, PPC services, etc. We will describe them briefly below.
SEO Video Services
SEO is what any digital marketing should be coupled with. It makes sure that your video appears in relevant search results and ensures appropriate indexation of your webpage. SEO techniques in video marketing include:
Adding keywords in titles, descriptions, comments, etc
Creating optimized landing pages where videos get published
Optimizing your YouTube channel
Social Media Management Services
Social networks are ideal for placing videos due to the entertaining nature of this type of content and easy shareability. Get Brand Up’s experts will carry out a comprehensive social media marketing campaign to make your followers engaged and boost your brand recognition.
Social Media Management Services
We are a full-cycle marketing agency that offers turn-key digital promotion. We will conduct an in-depth analysis of your business activities, find out your competitive edges, and use cutting-edge statistical tools to make your advertising strategy even more efficient.
Customers are consumers, and video content is a somewhat preparatory product that they consume before making up their mind to buy what you produce or sell. Partner with Get Brand Up to obtain all the benefits of video marketing services for your enterprise!
