Get Brand Up, a display advertising agency, helps from ad creation to targeting optimization and marketing analytics to ensure the success of your digital advertising campaign.
The Definition of Display Advertising
Google Display ads are shown on websites in the form of an image, banner, GIF, or video. In addition to websites, these can be apps or social networks. Thus, through display ads, users read the brand’s message about a new product or promotion.
Display ads are either in the sidebar of pages, or in between the texts, often at the top of the site and at the end of the article on the page. The combination of visual and text information makes the ad stand out and attracts the user’s attention.
Specialists in media ads experiment with banner design, shape, size and text content. These tests reveal the most appealing combination for marketing. Display ads are often placed near information about the promoted brand, where it is noticed by the target audience.
How Our Display Ad Services Work
Advantages of Display Ads for Marketing
BETTER BRAND RECOGNITION
Display advertising is the leader in user reach. Positive brand perception and memorability are built through display ads. Therefore, it becomes easier to attract new customers by creating more visibility online, wherever they are.
GET CREATIVE.
Grab the user's attention and use it to your advantage. Display promotion allows you to get creative. It's experimentation with colors, fonts, animations, videos, etc.
TARGETING OPTIONS.
The following options are available in display ads based on audience interest and demographics. It is also possible to target specific sites or keywords.
All Types of Display Ads
Marketing Benchmarks That is significant
One way to check the effectiveness of your ads is to track the CTR (click through rate). It reports the number of clicks to impressions for each keyword or for the entire campaign.
If you want to attract more traffic to your site, you should definitely measure the CTR of your Google Ads campaigns. CTR allows you to understand what adjustments your promo campaign needs.
There is no universally accepted CTR for all businesses. It varies from company to company. It is more difficult to determine the effectiveness of Ads due to the peculiarities of the audience. Our agency is designed to drive more traffic to your site and also to determine how a campaign works.
Campaigns for Display Advertising
Our experts hold a consultation, after which they identify goals for the work, and set clear KPIs. In the process of work we do research on the market, target audience, your brand, competitors. Then we create a strategy for building a successful campaign.
To evaluate the effectiveness of the display promotion strategy, we correlate the 4 main KPI: clicks, impressions, conversion rate, reach.
Frequently Asked Questions
Get Brand Up has created world-class digital and mobile display commercials for some of the world’s most well-known brands. We produce quantifiable outcomes with a demonstrable return on investment.
Google controls around 90% of the search. It’s just where most of us go for product or service information. Display Advertising services help people find your business in a sea of options if you’re not accessible to them where they’re already looking.
If you are a business owner with an online presence, then you should consider displaying promotion services as a legitimate way to market your business and generate leads.
The KPI (Key Performance Indicator) is a widely used tool for measuring progress in organizations. It’s a quantitative indicator that helps in measuring and improving business performance.
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