Today many online companies face problems related to low brand awareness and poor outreach. One of the most high-yielding ways to outpace competitors is SEO content writing services.
The Definition of Content Writing
Content writing means filling your website with texts which are interesting for potential customers and yet relevant in terms of search engine optimization (SEO). Unique, clear, and useful content allows you presenting to present your brand in the most reliable way and makes SEO perceive your goods or services as worth appearing on the first SERP.
As for content marketing, here we deal with reaching out to your target customers and securing more potential leads. Such efforts are paramount for boosting sales and improving your brand’s popularity.
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The Importance of Content Writing Services for Online Business
Your website’s content is the main (and sometimes the only) way for the users to discover your business and see whether they can benefit from it. Recent research shows that around 77 percent of users pay attention to online content, while companies who take care of elaborating SEO-optimised and reliable content are 13 times more likely to improve their ROI.
Well-thought content writing services are highly efficient in reaching the following goals:
Upgrade Brand Awareness
Not only does online content tell about your services or products, but it also communicates your brand’s philosophy and distributes it in the digital world. Content marketing services are indispensable when it comes to formulating your unique selling points (USPs) and making your brand stick in your TA’s memory, which has a direct impact on making the brand more recognizable.
Obtain More Leads and Improve Conversion Rates
A HubSpot study suggests that 6 out of 10 market experts believe that it is impossible to get likely-to-buy leads without having SE-optimised content on your web resource. Content marketing techniques are plentiful (from email to mobile marketing), and they will help you transform these leads into warm and hot prospects. Besides, the more trustworthy and useful your website is, the more efficient it will be for your CRO initiatives. In other words, it is quality content that increases your odds of being seen online and of attracting new clicks and – eventually – new orders.
Boost Your Online Credibility
Any business is in need of displaying its reliability, expertise, and responsible approach. Since online content is your way of exchanging information with potential buyers, don’t miss the opportunity to contact a professional content marketing company. You will obtain high-quality content which attracts numerous reliable backlinks and encourages active information exchange between your company and potential clients who know the industry inside out.
Obtain More Leads and Improve Conversion Rates
A HubSpot study suggests that 6 out of 10 market experts believe that it is impossible to get likely-to-buy leads without having SE-optimised content on your web resource. Content marketing techniques are plentiful (from email to mobile marketing), and they will help you transform these leads into warm and hot prospects. Besides, the more trustworthy and useful your website is, the more efficient it will be for your CRO initiatives. In other words, it is quality content that increases your odds of being seen online and of attracting new clicks and – eventually – new orders.
Gain Long-Term Revenues
We already know that a website’s credibility improves customer loyalty and brings new clients. It goes without saying that more pleased customers means more purchases. Reliable content is a never-failing way to make sure that your company will enjoy higher revenues – both in the short-term and long-term prospective.
Get a Stronger SEO Performance
Search engines have intricate algorithms which analyse your content to find out how useful and relevant it is. Based on this analysis, they give you a certain position on the SERP. Your website will remain stuck beyond the first pages forever unless you optimise your content. Thoroughly written content makes your online visibility surge, so that more users could find your webpage notwithstanding the keyphrase they use.
Popular Content Types We Create
When asked what content writing is, most business owners would probably think of blog posts and story-telling articles. That’s perfectly true but there are some other content types to fill your website with.
At Get Brand Up, we work with various customers – from small businesses to multinational enterprises. Each company requires a tailor-made content strategy, and below you will find some of the most sought-after types of website content that we can offer:
Blog Posts
According to the statistical data, a website will produce 97 per cent more backlinks if it keeps an active blog. Indeed, the more you stay in touch with your TA by regularly publishing interesting and useful practical tips, the more they feel confident about your goods and services and are therefore predisposed to prefer your company to your rivals. Our content writing agency will conduct an in-depth analysis of your niche to find out what your potential customers are looking for and what their problems are so that you could offer them the most relevant and high-converting content.
Main pages
Having clicked on your website from the Google search result page, customers will further study your content and will either place an order or leave. At our agency, you will be assigned personal content writers who will do their best to make your content captivating and action-encouraging.
Service Pages
Whether you offer various services or specialise in specific areas within your target market – our SEO content marketing experts will manage it all. We will study all the ins and outs of your market niche to ensure that your customers get the most updated and handy information, be it about food delivery, entertainment, construction, or finance.
Landing Pages
These are dedicated product pages that tell the customers about your goods and their advantages. Get Brand Up’s SEO content writing services include the creation of landing pages in line with your advertising and marketing campaigns. We elaborate content which covers all the problems and questions of those who clicked on your ad and contains persuasive CTAs.
Social Media Content
Social networks are among the most cost-effective platforms for producing more traffic and increasing your brand awareness. Our content writing company will elaborate unique and high-converting content to be published in your social media, taking into consideration specific requirements and user behaviour peculiarities of each platform.
Ad Copy
No matter how established and big your business is, catchy and creative ads are the key to attracting the users’ attention and encouraging them to visit your website. Our SEO content team is always at your disposal for writing short yet concise ads that will engage as many users as possible and will make them willing to find out more about your company. Besides, our marketing experts run A/B tests to identify the most powerful and efficient ad types.
E-mail Marketing Content
E-mail newsletters are an efficient marketing tool which offers tete-a-tete interaction with those who are have already subscribed to your website. You’d definitely need captivating and useful content to be e-mailed to your buyers, and here is where our SEO writing services come to your rescue. We will elaborate your email newsletter plan and generate easy-to-read and appealing texts to make sure your subscribers act immediately.
Product Descriptions
The way you describe and present your product defines how your target readers will react to it and whether they will buy it. Our content writing agency creates interesting, useful, and engaging product descriptions with due regard to the technical guidelines of each eCommerce platform. Whether you sell your goods at Amazon, Target Plus, or Walmart, you will always have a competitive edge in terms of uniqueness, SEO optimization, and appeal of your descriptions.
What are our advantages?
100% unique
Quality website content must be completely original and company-specific. We will study your business area meticulously to make sure that your users read 100% original content which meets their requirements and reflects your brand’s USPs.
Expert writers
Get Brand Up’s SEO specialists are duly trained professionals with at least a Bachelor’s degree and skilful content writers who have SEO at their fingertips. A unique combination of knowledge, skills, and practical experience is one of our strongest competitive advantages and is what makes our content writing services bound to bring success.
Engage Communities
Social media is the best (and the only) way to stay permanently in touch with your target users. Regular posts with useful business insights, questions, opinions, and story-telling keep your followers engaged and make them associate your product with their lifestyle. Customer satisfaction and loyalty are improved through thorough social media management.
SEO optimization
Making SE-optimised content is not about stuffing texts with numerous keywords and synonyms, hoping that it will work. Our task is, on one hand, to study the users’ consumer intent and offer them what they really need, and, on the other hand, to take into account the search engine's algorithms to render your website content not only useful and engaging but truly efficient and high-converting.
Fact-checked
All the content we produce is based on reliable data taken from original sources. We back our ideas and phrases up with real figures, official statistical data, historical facts, etc. Therefore, your customers will read texts which are not only appealing and SE-optimized but also reliable from a factual point of view.
Editors and proofreaders
Even a nice and useful website can repel potential customers if they notice poor grammar or spelling mistakes. Such slip-ups may signal that the seller either published the article in a rush or simply doesn’t pay due attention to the brand’s image and reputation. Our SEO content writing program includes up to two revisions during which editors and proofreaders will double-check the texts to ensure their correctness, logical structure, and immobility.
CMS-Friendly
Business owners often worry that once they obtain new content, they will then have to reformat and adjust it for further publication. At Get Brand Up, this is not the case. We will provide you with duly formatted and structured texts which only have to be copied and pasted into your CMS.All the content we produce is based on reliable data taken from original sources. We back our ideas and phrases up with real figures, official statistical data, historical facts, etc. Therefore, your customers will read texts which are not only appealing and SE-optimized but also reliable from a factual point of view.
Why Get Brand Up?
Markets are becoming increasingly competitive, with tonnes of content being published online daily. To make yourself visible and encourage people to read and spread your content, your website should really stand up.
Good content is indispensable when it comes to improving traffic, raising brand awareness, and ensuring higher rankings on the SERP. But what is not at all less important, it is the content which is unbeatable in making your brand unique and distinguishable among main competitors.
Today, many content writers focus only on SE optimization. They sadly forget that the ultimate mission of their work is to reach out to real people who have no digital algorithms and take make their purchase decisions on the basis of the brand’s reliability and usefulness. That is why any business should entrust SEO content writing to specialised agencies only.
Get Brand Up is your responsible partner who knows all the intricacies of SEO content writing services. We will elaborate on engaging and quality texts, which will be ranked highly by search engines and will also be loved by users. Our company’s expertise is proven by numerous successful cases, and we will do our utmost to lead your business to success as well.
