Influencer Marketing Services
Influencer marketing services are a way of promoting products through well-known celebrities and bloggers to your business’s target audience. Contemporary businesses use this technique to generate native traffic and boost sales.
Get Brand Up: at the forefront of influencer marketing
Our agency has unbeatable experience in running celebrity marketing programs. We help our clients establish mutually beneficial cooperation with media figures and bloggers who will advertise the brand to their vast audiences using such online platforms as YouTube, TikTok, Twitter, Meta platforms etc.
We employ a turn-key approach, taking charge of all the stages of your influence marketing program: from defining your TA and looking for the most popular and respected people in your field, to evaluating the results and providing you with regular reports. Our experts will use all their knowledge and expertise so that your custom promotion activities yielded as much many conversions and orders as possible.
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Discover influencer marketing service packages
$1,800
Simple
In-depth TA Research
Creative Brief and Strategy Elaboration
Influencer selecting, contacting, and hiring
$3,000
Super
Competitor Intelligence Repor
Targeted Keyword
Research
Dedicated Outreach
Specialist
$4,200
Premium
Pixel Tracking
Personal
Consultation
Content
Recycling
Our Approach to Influencer Marketing
Marketing is a highly industry-specific activity. Beauty products cannot be promoted in the same way as a food delivery service or a financial consulting company. In all these areas, there are different target audiences, peculiar requirements, and unique communication channels.
That is why Get Brand Up’s top competitive advantage is custom-made influencer marketing. We plunge deeply into your market niche, study all the ins and outs of your product, figure out who can take an interest in it, and who the influencers are on whose opinion your TA relies. Each promotion campaign we design is closely related to your business requirements and financial goals.
The Influencers we select are not just bloggers you have heard of. They are globally known, have millions of followers in social networks, and are generally respected for their wise, responsible, and modern lifestyle. And they will not simply advertise your goods. We will make sure they try your product, learn your brand’s philosophy, and share their experience in a natural and easy-going way, as if they are making a purchase for themselves.
Finally, we don’t just tell the influencers what to do. We work closely to elaborate on a unique promotion campaign that would captivate, inform, and motivate their target audience.
We employ several efficient influence marketing tools and offer a comprehensive approach that distinguishes us among competitors. Here are the main strong points of our promotion work.
Industry Research
This is a preliminary stage which allows you to find who your target users are, what they look for, and how your product can benefit them. This helps us define media platforms that are most suitable for your market segment and top industry-specific content creators.
Industry analysis also includes competitor research. We will see whether your rivals use influence marketing (and if yes, who their collaborators were), and what results they managed to achieve. We will try to identify possible bottlenecks in their efforts, which can help design a more original, catchy, and high-yielding campaign for you.
Influencer Pitching
Once the most promising influencers are identified, it is time to let them know about your product and engage them to promote it. Having performed influencer marketing for many years, we have established a vast network of contacts that are ready to cooperate with us on a recurring basis. But even if your future influencer is a person we have never before worked with, our managers will approach them on your behalf to build a stable and fruitful business cooperation. Just trust our expertise, and will take care of presenting your brand in the most prestigious way and gaining their interest and support.
Partner Negotiations
Top-notch content creators have their target audience at their fingertips, so they know how and when your product is best to be advertised. Together, we will come up with a creative, engaging, and authoritative marketing initiative that combines all the strong points of both you and your content creator and suits your business goals perfectly.
What differs us from the majority of other influencer marketing companies is that we always motivate our collaborators to make them interested in the campaign’s successful outcome. We don’t just sign advertising agreements – we build strong, long-term partnerships which allow your brand to get well-deserved attention and reach out to a vast audience that is almost sure to become your loyal customers.
Stages of Your Influence Marketing Campaign
We study
your goals
Any promotion activity should be closely related to your company’s goals, so first we need to know why you have to resort to influence marketing and what you ultimate objectives are. Whether our clients need to boost sales, introduce new products, or expand their geographical presence – Get Brand Up always tries to find the best solution that would be a perfect match for their business goals.
We study you
competitors
Any promotion activity should be closely related to your company’s goals, so first we need to know why you have to resort to influence marketing and what you ultimate objectives are. Whether our clients need to boost sales, introduce new products, or expand their geographical presence – Get Brand Up always tries to find the best solution that would be a perfect match for their business goals.
We draft your
marketing strategy
At this stage, all the data collected so far need to be processed, analyzed, and put together to design a robust influencer marketing strategy research. It includes your future collaborator, the campaign’s key message, the competitors’ mistakes to avoid, new ideas to implement, and, finally, a detailed scenario of the future promotional post, video, or giveaway.
Influencers come
into play
Once all the prep work is done, bloggers finally start talking to their followers about your brand. Depending on the agreed scenario, this can be a one-time publication or a series of promotional events. As the marketing campaign goes on, we will contact the collaborators regularly to gather detailed statistical data on its progress. If necessary, adjustments will be introduced to make the advertising even more efficient. In case you are satisfied with the results, the collaboration can be further nurtured to become a long-term partnership.
Your goals are
achieved
Millions of users learn about your brand from a person they trust. They get interested, they go to your website to find out more and start sharing your brand with their friends and family members. Some customers will buy your product right away, and you will notice first sales growth. However, judging from our experience, celebrity marketing is more of a mid-term tool, so you should be patient and wait until considerable changes appear. Users who ordered your product and liked it will start following you on social networks. Don’t forget to make daily posts and entertain your followers with useful and interesting content.
Multi-channel approach
Here are some statistical numbers that illustrate the power of influence marketing:
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Frequently Asked Questions
Statistics show that an average person spends from 143 to 233 minutes a day using various social media. All these users can become your potential customers if they see an engaging ad on one of the social networks they use. Influence marketing gives you a unique chance to reach industry-specific audiences by making them learn about your product from an influential person which they follow in social media. People tend to follow advice of those they trust and respect, so your sales will grow exponentially. By the way, the positive effect can further be boosted by employing other marketing services, such as social network advertising.
At Get Brand Up, you will be assigned a personal social media manager who will be responsible for executing your project from preliminary data collection to preparing the final report. Our specialists have unmatched experience in collaborating with media figures and negotiating efficient paid product placement. Your project manager will supervise the work of other dedicated experts (IT specialists, content writers, etc.) who will be involved in your campaign at various stages of its implementation.
Project managers will always be available by phone or via email for any questions and clarifications. They will provide you with monthly reports with detailed information on the ongoing initiatives and marketing results that have been achieved so far.
The only drawback of influencer marketing services is probably that they are no one-minute cure. You will hardly gain instant sales growth or sharp increase in brand awareness.
However, with meticulous planning and due patience, this promotion tool will definitely give a kick-start to your social media marketing program, ensuring stable business growth and higher conversion and ROI. It normally takes from 4 to 8 weeks to notice first significant results. Yet, at Get Brand Up we believe that influencer marketing services should be a consistent activity which is carried out for years. We are here to accompany you on this challenging but high-yielding mission.
