When crafting content yourself or outsourcing to a content writer, your goal is to produce top-notch content on your chosen subject. Content that is novel, captivating, and original. Such content attracts interested readers, enhances your site’s credibility, and boosts your search engine visibility. However, it’s critical to verify that the content is original, and understanding how to check unique content online is essential for this purpose.
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Why should content be unique content?
Just as no two snowflakes are alike, each website should stand out uniquely. Primarily, your content should be distinctive to your brand as it needs to reflect your business identity and directly address your unique audience. But the implications extend beyond branding. Copying content from others can lead to severe penalties.
The last thing you want is to face plagiarism accusations or have your content downgraded by search engines like Google. Consider the user’s perspective: when using a search engine, users expect a variety of articles and answers to their queries. They do not want to see multiple pages filled with identical content. It’s unhelpful and frustrating.
Search engines aim to provide the best possible results; Google, for example, evaluates all versions of an article, identifies the original source, and prioritizes it in search results. You don’t want your content buried beneath others in search rankings.
What constitutes acceptable use of other content?
Further in this discussion, we’ll introduce several blog checker tools you can use to detect duplicate content. However, there are scenarios where matches found by these tools are inconsequential.
For instance, if you are a real estate agent, it’s likely that other agents use similar phrases like ‘house for sale’ or ‘homes for rent’. Common phrases or well-known sayings like “too many cooks spoil the broth” or “you don’t know what you don’t know” will also likely show up.
Quoting from other articles can trigger these checkers too, but it’s acceptable to quote others as long as you provide attribution or link back to their website, if available.
Proper citation—marked with quotation marks and attribution—won’t prevent these matches in plagiarism checkers, but it is considered acceptable use.
Another valid reason for matches in a copywriting checker is using content curation to enhance your site without writing it yourself. If done correctly, this is perfectly fine and can improve your SEO rankings. However, segments of your curated content might still appear in a copy checker.
Fortunately, there’s no need to worry unduly or dismiss your content creator. Search engines are not concerned with occasional phrases or quotes; they focus on extensive identical text blocks and clear indications of content copied from other sites.
How to Check Unique Content Online
There are numerous effective plagiarism checkers available, so it’s simply a matter of testing different ones until you find the one that suits you. You’ll also need to decide whether a free version suffices or if a paid, professional version is necessary.
4 Recommended Plagiarism Checkers by Get Brand Up
Here are four of the top plagiarism checkers available:
Copyscape
Starting with Copyscape, it’s our preferred choice as it’s widely regarded as the best tool for checking duplicate content.
Copyscape offers a user-friendly free version that allows you to enter a URL from your site to check for content reuse elsewhere.
The premium version of Copyscape allows you to input text directly, scan PDFs, perform batch searches, and more.
It’s an invaluable tool, especially if you need to regularly check extensive content, making it worth investing in the professional version.
Plagiarism Detector
Plagiarism Detector allows you to check up to a thousand words without charge, which is adequate for most needs. If you have more content, you can continue pasting additional sections as needed.
For regular professional utilization, the premium service allows for checks of up to twenty-five thousand words at a time.
Moreover, they provide supplementary features like a grammar checker, a paraphrasing tool, and complimentary file converters for transitioning between PDF and Word formats.
Grammarly
Grammarly is not only an excellent grammar checker but also provides a free plagiarism checker. Its premium version also suggests potential credits for unintentional quotes. This tool is beneficial as it also identifies other writing issues during the check.
Siteliner
Siteliner automatically checks your entire website for duplicate content, simplifying one of your routine tasks. This tool also identifies broken links. You'll receive a detailed report including metrics like average page load time, internal links per page, and much more, offering actionable insights, not just plagiarism checking.
The Takeaway
How can you avoid the disappointment of discovering that your new content writer might not have devoted the necessary effort, as indicated by the content unique checkers lighting up?
Using a service like Get Brand Up, where each article is scanned with Copyscape before delivery, mitigates such risks.
Ensure you employ reputable writers or high-quality content agencies with positive reviews from diverse clients.
Remember, in content creation, as with most services, you get what you pay for. Compensating writers well for their skills generally results in excellent, unique content for websites, far removed from cheap imitations.
Now equipped with knowledge on how to verify unique content online, you should routinely check your website’s copy using these tools to offer your readers the best experience and maintain your site’s reputation.
